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Creating Business and Dialogue

China is one of the largest and most challenging economies in the world. It represents a huge economic potential, but also poses a number of difficulties for EU businesses - especially SMEs - trying to enter the market. A better knowledge and greater understanding of China are crucial to increasing Europe's competitiveness and enhancing Europeans' capacity to take advantage of the potential of its market.

Understanding China addresses these needs by creating a new business dialogue on China-related issues.

The ultimate goal of the Understanding China programme is to improve the knowledge on China in European businesses, especially SMEs. A range of tools has been developed to achieve this goal as effectively and widely as possible.

  • Training Programme – A strongly targeted and specialised training programme for business representatives: This 'train the trainers' approach will ensure that its impact is multiplied as widely as possible and that a large number of companies will benefit from higher quality services and up-to-date information from their business organisations.


  • Policy Dialogue – Encouraging policy dialogue between key stakeholders from business, academia and politics is important to foster an ongoing debate and a wide and varied exchange of views and experience.


  • China Advisory Council (CAC) – The CAC is an advisory body to the European Commission on economic policy vis-à-vis China. Each of the 17 members of the CAC brings along several years of business experience on China. 


  • China Ideas Community – The China Ideas Community allows users to post comments and articles on issues covered by the Understanding China programme. Forum users can react to and rate other people’s posts, and receive email alerts on contributions in which they are active. The China Ideas Community also offers an opportunity for users to share their research on China and related issues.


  • SME Roundtables – These roundtables which give the SMEs the opportunity to engage in dialogue with representatives of academia, policy makers, business representatives and other key stakeholders to propose policy recommendations and address on important matters concerning European business in China.

A consortium of leading European business organisations, academia and think tanks has developed the programme and is responsible for its implementation. Contact us here.

The Understanding China programme will run for 3.5 years until mid 2012 and is co-funded by the European Commission.

Understanding China Leaflet

2012 Training Programme Brochure

China in the news

EU ready to help China fight protectionsim
Tue, 07 Feb 2017
EU quiet as trouble brews in Asia
Tue, 18 Sep 2012
China urges Germany and France to solve euro-crisis
Thu, 30 Aug 2012
Amid crisis, Europeans flock to learn Chinese
Mon, 30 Jul 2012
China-EU trade war looms over solar energy industry
Sat, 28 Jul 2012
Disclaimer: This website has been produced with the financial assistance of the European Union. The contents of this website are the sole responsibility of the implementing partners and can under no circumstances be regarded as reflecting the position of the European Union.