The use of the internet is booming in China. With more than 298 million ‘netizens’, China connects more people to the internet than any other country. The number of registered ‘.cn’ domain names has increased to 14 million, making ‘.cn’ the largest and fastest growing country suffix in the world. Continued growth in the number of people in China using the internet is predicted over the next decade, facilitated by the increasing availability of broadband technology and the growing trend towards online shopping and purchasing. The internet is therefore an attractive business and marketing platform for many European SMEs who are working with, or in China.
Although the Internet acts as a gateway for European SMEs, it is also an ideal platform for infringers to sell counterfeit products and to commit fraud. Learn how to protect your domain name and read about recommended online IPR protection strategies.
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