A study detailing the key issues related to the protection of IPR at trade fairs by drawing on the experiences and practices in different jurisdictions; specifically, using examples of effective systems and methods of IPR enforcement developed at the major trade fairs in Europe. It aims to achieve a better understanding of the strategies and best practices developed in Europe to protect IP at trade fairs and to advise companies on how better to protect IP rights at such events. It profiles 7 European countries (France, Germany, Italy, the Netherlands, Spain, Switzerland and the United Kingdom) and is complete with annexes of legislative references for each.
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