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Training programme

The Understanding China training is a highly targeted programme developed according to the needs of business representative organisations. The programme offers a unique mix of academic and practical courses on Chinese business and culture, organised in a flexible way to allow compatibility with the participants' professional life. The seminars will take place both in Europe and China and will be accompanied by a variety of practical and social activities, such as business plan development, study trip to China, different networking events, company visits, etc. The 'train the trainers' approach of the programme will ensure that a large number of companies will ultimately benefit from improved services and support. Ultimately the programme will result in the creation of a network of China experts in a range of business representative organisations across Europe.

Training Programme

Understanding China

The training is made up of different elements:



Business Plan:

Throughout the training course participants will be supported in their preparation of a business plan for their organisation on how to bring SMEs and other business closer to China and provide even better service


On-line distance learning:

On-line distance learning linking the different modules and allowing you to remain in direct contact with lecturers throughout the whole course of the training

  • "An excellent, well organised programme providing informed views from leading academics and businesspeople. The practical aspects of business, regulation and culture were supported through company visits and briefings.
    I now have an enhanced knowledge based network to support those companies interested in trade with China."
    Steven Toogood, International Trade Advisor
    UK Trade & Investment
    Understanding China trainee 2010
  • "A good understanding of the Chinese culture and economic landscape is essential for doing business there.
    Through the Understanding China Programme I gained very useful insights that can be now disseminated to the benefit of our members."

    Julian Schaub, Head of department for European and Environmental Affairs BGA - Federation of German Wholesale and Foreign Trade
    Understanding China trainee 2010
  • "During the training, I was in direct contact with people from other business organisations who work in the same or similar field as me. I made a very useful contact with other Hungarian Chamber of Commerce.
    The exchange of information and best practices will certainly be useful for my future work."
    Anita Hendinger, Chamber of Commerce and Industry of Pécs Baranya
    Understanding China trainee 2010

  • Understanding China is an excellent programme where I received practical information on the Chinese market. The Programme offers a good mix of classical training and hands-on experiences, like the study visit, with thorough feedback directly from SMEs.
    I would definitely recommend this experience."

    Matteo Latini, Promotional Events Coordinator Ancona Promuove, Agency of the Chamber of Commerce of Ancona for the internationalisation of SMEs

    Understanding China trainee 2009

  • "Apart from the benefits of the training, the programme has been invaluable for networking and making new contacts.

    During the training you are in direct contact with people from other business organisations who work in the same field as you - the exchange of information and best practices as well as the identification of possibilities of working together will certainly be useful for my future work."

    Javier Bahut,
    Director Representative Office,
    SODERCAN, China

    Understanding China trainee 2009

  • "Thanks to the Understanding China programme I have been able to work on a project aimed at improving our China services for our companies.  The information provided during the training was targeted and adapted to our needs.
    I am very happy with the results achieved by participating!"

    Luc van Looveren,
    Senior Advisor EU relations, Chamber of Commerce and Industry Antwerp-Waasland, Belgium

    Understanding China trainee 2009

  • "In China, it is all about who you know. The study visit has given me the opportunity to meet a number of different actors on the ground with whom I will be able to work together in the future.
    Combined with the training modules, I have received a comprehensive insight both from a Chinese and a European perspective and a vast practical knowledge about China!"

    Andrea Grubišić,
    Senior Regional Coordinator - Overseas Desk, Croatian Chamber of Economy, Croatia

    Understanding China trainee 2009


Please click here to find out more about the training

The recruitment for the training 2012 has now closed.


The 2011 Trainees at China Executive Leadership Academy Pudong (CELAP)

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